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Including a site map in a website designed for an online business primarily benefits users by providing them with a structured outline of the site's pages. This helps users navigate the website more effectively, allowing them to quickly locate information or products they are interested in.

A site map typically lists all the links to the pages within the website, thereby offering a comprehensive guide to its structure. This design element is particularly useful for larger websites, where users might find it challenging to remember or recognize all available options. By presenting a clear visual representation of the website's layout, the site map enhances user experience, making it easier for visitors to access various sections without feeling lost or overwhelmed.

While the other choices touch on aspects of navigation or user trust, they do not capture the primary purpose of a site map, which is to provide a list of links that enhance user navigation across the entire website.