Georgia Assessments for the Certification of Educators GACE Practice Test

The correct answer is that Better Business Bureau (BBB) certification reassures customers that the company is reliable. This certification signifies that a business has met certain standards for transparency, trustworthiness, and ethical practices in its dealings. For e-commerce businesses, this can be particularly important, as customers may be hesitant to purchase from online retailers they are unfamiliar with. The BBB's endorsement enhances the business's credibility by providing potential customers with peace of mind, knowing that there is a governing body that evaluates and verifies the trustworthiness of business practices.

The other options, while they may suggest benefits, do not accurately reflect the role of BBB certification. For instance, the certification does not exempt businesses from state taxes or protect them from legal actions. Additionally, BBB certification is not a government endorsement but rather a nonprofit organization that supports marketplace trust. Therefore, the real value of the BBB certification lies in its ability to build customer trust and confidence in an e-commerce setting.