Georgia Assessments for the Certification of Educators GACE Practice Test

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In marketing, the demand for a product is directly influenced by:

Availability of a product
Customers' ability to obtain a product
Customers' desire for a product
Both A and B

The correct answer is: Availability of a product

The correct focus is on how demand for a product is directly influenced by customers' desire for that product. Demand is fundamentally about how much of a product consumers are willing and able to purchase at a given price. When customers have a strong desire for a product, it can significantly increase demand, as they are more likely to seek it out, leading to higher sales. While availability and customers' ability to obtain a product are important factors in facilitating demand, the core concept of demand is rooted in the desire for the product itself. Customers may be able to access a product and it may be readily available, but without a genuine desire for it, demand may remain low. Thus, the most direct influence on the demand for a product is indeed customers' desire for that product.